Monday, September 26, 2011
Book Promotions - My top 5
I spoke at the Baltimore Book Fest and I spoke about critique groups, beta readers and marketing.
I currently have many peers who have new books coming out within the next 9 months. And let me just say, I've done tons and tons of different things in the last 2 years to promote my books. You know ... get the word out.
Here are somethings I used that worked the best and that I saw the largest returns.
Oh my I tell you bloggers are the best source of encouragement, buzz builders, and help for getting your books talked about. I can't say enough about working with book bloggers. They're gems!
Let me tell you, now that I have been in the book business awhile, it would surprise you that many older publishers are just know starting to see the benefit of using social media to get the word out about their books. I just wish I would have jumped in the social media pool a lot sooner because it's a lot of fun. Some of the most powerfel ways to spread the word is Twitter, FB (maybe Google+ may give them a run for their $) and blogger to name a few.
This is a silent helper. The more book reviews you have, the more the internet book browser will purchase your book. Not to mention it shows how the word is getting out. Since many people have to read your book before someone actually post a review.
This is definately a must. Covers are very subjective because what I like, someone else may not like. But book covers is the first draw to getting someone interested in your book. And to change a cover can be costly to the small publisher in more ways than just the cost of a new artist to come up with a cover.
DIRECTED MAILINGS WITH FOLLOWUP
I've been able to get my book in bookstores and libraries by mailing a selected list a marketing plan, media kit and ARC. Then I have my marketing person follow up with a visit. It's garnered us sales.
ANOTHER ONE FOR THE ROAD...
Publishing the next book within 1 year.
NOT EVERYTHING WORKS FOR EVERYONE...WHAT WORKED FOR YOU?