Monday, September 16, 2013
Benefits of Author Collaborations
Collaboration rocks! Is challenging! Is like dating! Is....
There are different ways that writers can collaborate to build their audience. I've tried a few have you?
My first installment of Purgatory Reign was a loose collaboration of sorts with my husband. I'd found a short story he wrote about 20 years ago and wanted to write a book about the ancestors of the characters in his original story.
He gave the okay and I mapped out the outline for him to review. Although we are married, he and I had very different opinions about the core of the book. But we worked through them to come up with one of my favorite creations, Purgatory Reign.
This is an area that has been some of the best and trying experiences of my publishing career. I've co-marketed with individual authors at book signings, online events, advertisements and more.
One of my favorite marketing based collarobations has been with the Indelibles. I've learned so much from the ladies there and benefited greatly.
Also, doing Samplers with other authors has been a great hit.
A list of ways to co-market:
- Genre Samplers and Anthologies
- Form a group that promotes each others stuff and have a shared 'Street Team'
- Share Book Signing Events and Setups
- Share advertising endeavors as a group
PROMOTING EACH OTHER
There are ways to promote other books and authors that do the same for you. Like placing a link to their book in yours, even some of their first pages. Also, recommending them for an event or to a reader.
HAVE YOU DONE IT? COLLABORATE? HOW?